Professional SEO Spider Crawler for macOS

Perpetual Media Ltd. ("we," "us," or "our"), a corporation registered in Ontario, Canada, operates SEO Tracer, a professional SEO spider crawler for macOS, available at www.seotracer.app and the macOS App Store (the "App"). This Privacy Policy explains how we collect, use, store, and protect your information when you use our website or App. By using SEO Tracer or visiting our website, you agree to this Privacy Policy.

1. Information We Collect

App Usage

Crash Reports: We collect minimal, anonymized data when the App crashes to diagnose and improve performance. This may include technical details like device model, macOS version, and error logs, but does not include personal information.
In-App Purchase Data: If you make a lifetime purchase or subscribe to a monthly/yearly plan (e.g., for crawls beyond the free 500-page limit), payment information is processed solely by Apple’s App Store. We do not collect or store payment details.
Crawled Website Data: SEO Tracer processes all website crawling data (e.g., page titles, meta descriptions, broken links) locally on your macOS device. We do not collect, store, transmit, or access any data from the websites you crawl.

Website Usage

Google Analytics: Our website, www.seotracer.app, uses Google Analytics to collect anonymized data about user interactions, such as page views, session duration, and referral sources. This may include:
- IP address (anonymized by Google Analytics).
- Browser type, device type, and operating system.
- Approximate location (e.g., city-level, derived from IP). Google Analytics uses cookies to track this data. You can opt out of Google Analytics tracking via your browser settings or by using tools like the Google Analytics Opt-out Browser Add-on.

2. How We Use Your Information

Crash Reports: Used to identify and fix bugs, improving the App’s stability and performance.
In-App Purchase Data: Managed by Apple to process payments and provide access to premium features (e.g., unlimited crawls).
Google Analytics: Used to analyze website traffic, improve content, and enhance user experience on www.seotracer.app. Data is aggregated and does not identify individual users.

3. Data Storage and Security

App Data: All crawling data (e.g., SEO reports) is stored locally on your macOS device. Crash reports are anonymized and stored securely on our servers for diagnostic purposes only.
Website Data: Google Analytics data is stored by Google in accordance with their Privacy Policy. We do not store website visitor data on our servers.
Security: We use industry-standard measures to protect crash report data. You are responsible for securing any exported reports (e.g., CSV, HTML, or PDF files) from the App.

4. Data Sharing

We do not sell, trade, or share your personal information with third parties, except:

Apple: For processing in-app purchases and subscriptions via the macOS App Store.
Google Analytics: For website analytics, as described above.
Legal Requirements: We may disclose data if required by law or to protect our rights, safety, or property.

5. No Third-Party Integrations

SEO Tracer is a native macOS app and does not integrate with third-party services or APIs for its core functionality (e.g., crawling, reporting).

6. Your Rights

Under applicable laws (e.g., Canada’s PIPEDA), you may have rights to access, correct, or delete your personal information. Since we collect minimal data (only anonymized crash reports and Apple-managed purchase data), contact us at support@seotracer.app to inquire about any data we may hold.

7. Children’s Privacy

SEO Tracer is not intended for children under 13. We do not knowingly collect personal information from users under 13.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on www.seotracer.app, and the updated policy will take effect upon posting. Your continued use of the App or website constitutes acceptance of the updated policy.

9. Governing Law

This Privacy Policy is governed by the laws of Ontario, Canada, without regard to conflict of law principles.

10. Contact Us

For questions about this Privacy Policy or our data practices, contact us at support@seotracer.app or support@perpetualmedia.ca.